KARAKTER FASHION

Karakter Fashion has been a staple in Halle for years, so it was a true pleasure to revamp this women’s boutique. The unique atmosphere of the store was preserved while we created a fresh, contemporary look that aligns with the identity of Karakter Fashion.

Colour was subtly integrated, allowing it to remain in the background so that the seasonal collections always take centre stage. The space remains flexible and dynamic, ensuring that the clothing is always the main focus, no matter the season.

The highlight of our design is the fitting rooms. With a catwalk-like appearance and soft, fitted carpet, they provide a luxurious and intimate environment for customers to try on their purchases. It creates an experience that is both pleasant and memorable.

The checkout counter was custom-designed and crafted. The material, embedded with dried flowers, adds a sense of femininity and originality to the interior, enhancing the unique character of Karakter Fashion.

Not only did we design the interior of Karakter Fashion, but we also worked on the brand identity. This ensures that the interior and the brand identity are seamlessly connected. Every detail of the design, from the subtle use of colour to the custom-made elements like the counter, has been intentionally aligned with the core values of the brand. In this way, the unique personality of Karakter Fashion is reflected not only in the clothing but also in the overall shopping experience, creating a consistent and harmonious whole.